When I began my career as a prevention professional at a large public university more than two decades ago, I made many of my programming choices based on an instinct that what I was implementing would reduce drug use among our students. After all, who could resist the power of a fraternity member or student-athlete who spoke about taking a friend’s life while driving under the influence?

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There was a point in my earlier days that I thought talking about strategic planning was a cure for insomnia. I recall wanting to flee strategic planning meetings in order to spend time with students “getting the work done.” I recall the first time I was shown the Strategic Prevention Framework by the Substance Abuse and Mental Health Services Administration (SAMHSA), I thought “We already do all of that. Who needs a fancy color wheel to help them?”
 

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DEA Acting Administrator Chuck Rosenberg introduces CampusDrugPrevention.gov.

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