When I began my career as a prevention professional at a large public university more than two decades ago, I made many of my programming choices based on an instinct that what I was implementing would reduce drug use among our students. After all, who could resist the power of a fraternity member or student-athlete who spoke about taking a friend’s life while driving under the influence? Who would not reduce their drug use immediately upon witnessing a crashed car in the middle of our residence quad, walking into a trailer containing an exhibit of the personal effects of a college student...

There was a point in my earlier days that I thought talking about strategic planning was a cure for insomnia. I recall wanting to flee strategic planning meetings in order to spend time with students “getting the work done.” I recall the first time I was shown the Strategic Prevention Framework by the Substance Abuse and Mental Health Services Administration (SAMHSA), I thought “We already do all of that. Who needs a fancy color wheel to help them?”   Robert C. Reff, PhD Time and experience have shifted my views on strategic planning. As our challenges get more complex and we strive to meet...

Welcome to our newest website, www.campusdrugprevention.gov, created as a one-stop resource for professionals working to prevent drug abuse among college students.   Chuck Rosenberg, DEA Acting Administrator “Isn’t the DEA only an enforcement agency?” No, though our primary mission is to enforce the nation’s drug laws. “Why is DEA highlighting prevention?” Because we also have a responsibility to educate the public about the dangers and consequences of drug abuse, based on facts and scientific evidence. Indeed, we have been involved in prevention efforts for the past 30 years. This new...

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