One of the greatest challenges as a prevention professional in higher education is developing messages and education that will resonate with students. Jargon gets in the way, communication channels are a guessing game (and seem to change by the day), and what to say to a Generation Z student is always difficult. Essentially, how will our message be relevant to our students?
The moral of our “relevancy” story is twofold: listening and letting go. By embracing these two things our “Live Your Best Life” video won the 2018 Red Ribbon Week Campus Video PSA Contest, sponsored by the Drug Enforcement Administration and the Substance Abuse and Mental Health Service Administration. Winning entries are 30-60 seconds in length and focus on the dangers of alcohol and other drug misuse among college students. As the contest winner, the North Dakota State College of Science ATOD Prevention Team received $3,000 to support our campus’s drug abuse prevention efforts.