As part of the Drug Enforcement Administration’s (DEA) Red Ribbon Week campaign, the DEA and the Substance Abuse and Mental Health Services Administration (SAMHSA) are co-sponsoring this Campus Video PSA Contest for colleges and universities to promote the importance of preventing alcohol abuse and the non-medical use of prescription stimulants among college students. Eligible entrants create and submit a 30- to 60-second video PSA showcasing the underlying message behind Red Ribbon Week—commitment to a healthy, drug-free lifestyle, especially among college students.
After drug traffickers murdered DEA Special Agent Enrique “Kiki” Camarena in 1985, Red Ribbon Week has since become an annual event demonstrating intolerance for drugs in our nation’s schools, workplaces, and communities. Each year from October 23–31, people across the United States show their commitment to a healthy, drug-free lifestyle by wearing or displaying the Red Ribbon.
The winner was announced at the National Association of Student Personnel Administrators’ Strategies Conference, January 18–20, 2018, in Portland, Oregon (www.naspa.org/events/2018scaod). This conference provides student affairs practitioners with the knowledge and skills to effectively address collegiate alcohol and drug abuse prevention through comprehensive and integrative approaches.
Congratulations to Towson University and Towson University Senior Raven Jackson for winning the top prize! Watch her winning PSA.
The Contest is an opportunity for colleges and universities to demonstrate how students are taking action to prevent alcohol abuse and the non-medical use of prescription stimulants on their campus, and to inspire and challenge others to take action to prevent alcohol abuse and the non-medical use of prescription stimulants among college students.
Institutions of higher education that offer an associate or baccalaureate degree.
The Contest begins on October 2, 2017, and ends on November 10, 2017 (referred to as the Entry Period throughout the rest of these rules). Entries must be received within the Entry Period to be eligible. Any entries received outside of these dates will be disqualified.
During the Entry Period, click here and complete the contest entry form. To submit your video, you need to upload it to your own YouTube, Vimeo, or Daily Motion account first, and then provide a link to your video in your online entry form. Note: Only one entry per college or university is allowed.
By submitting your video PSA (Submission) and agreeing to the Contest’s terms, you agree that your Submission is an eligible entry (see next section) and conforms to the Content Restrictions defined below. The Contest’s sponsors, in their sole discretion, may remove your Submission and disqualify you from the Contest if they believe your Submission fails to conform to these Official Rules and the Content Restrictions.
To be eligible for judging, an entry must meet the following content and technical requirements:
- The PSA must be between 30–60 seconds. PSAs that exceed 60 seconds will be disqualified.
- The PSA must focus on the underlying message behind Red Ribbon Week and the commitment to a healthy, drug-free lifestyle.
- The PSA must focus on preventing alcohol abuse and the non-medical use of prescription stimulants among college students.
- The PSA must resonate with its intended audience (i.e., college students) and inspire others to take action to prevent alcohol abuse and the non-medical use of prescription stimulants among college students.
- The Submission must be uploaded to the entrant’s own YouTube, Vimeo, or Daily Motion account and a link to the video provided as part of the entry.
- The Submission cannot have been submitted previously in a promotion of any kind or exhibited or displayed publicly through any means.
- Entrants must obtain all applicable consents, approvals, or licenses to submit their entry.
Each Submission will be judged by a five-person panel of objective reviewers, comprised of federal government staff and a college student, who will evaluate and score the Submission. Each Submission will receive a score from 0 to 100 depending on how well it addresses and responds to the following criteria.
Appropriateness of Message (50 points)
- The PSA focuses on the underlying message behind Red Ribbon Week and the commitment to a healthy, drug-free lifestyle.
- The PSA demonstrates how college students are taking action on their campus to prevent alcohol abuse and the non-medical use of prescription stimulants.
- The PSA inspires and challenges others to take action to prevent alcohol abuse and the non-medical use of prescription stimulants among college students.
Creativity and Originality (30 points)
- The PSA exhibits creativity in its design and execution.
- The PSA exhibits original ideas, concepts, and content.
- The PSA is memorable, relevant, and interesting.
Production Value (20 points)
- The PSA holds the viewer’s attention.
- The PSA is visually strong and appealing.
- The video quality is high resolution and the graphics are legible.
- The audio quality is balanced and audible.
The winner will be notified by the DEA via e-mail on or around November 24, 2017. The winner will be required to submit the video file in a QuickTime/MOV, WMV, MPEG, or AVI format, as well as sign and return an Affidavit of Eligibility, Liability, and Publicity Release. If the winner cannot be contacted, fails to complete and return the Affidavit within the required time period, and/or does not comply with these Official Rules, the winner will forfeit the prize. If the winner is disqualified for any reason, the prize may be awarded to a runner-up, if any, at the Contest Sponsors’ sole discretion.
Acceptance of the prize shall constitute and signify the winner’s agreement and consent that the Contest Sponsors and their designees may use the winner’s name, city, state, likeness, Submission, and/or prize information in connection with the Contest for promotional, advertising, or other purposes, worldwide, in any and all media now known or hereafter devised, including the Internet, without limitation and without further payment, notification, permission, or other consideration, except where prohibited by law.
Contact Rich Lucey, Prevention Program Manager, Community Outreach and Prevention Support Section, Drug Enforcement Administration, by phone (202–598–8900) or e-mail (firstname.lastname@example.org).