As part of the Drug Enforcement Administration’s (DEA) Red Ribbon Week campaign, the DEA and the Substance Abuse and Mental Health Services Administration (SAMHSA) are co-sponsoring this Campus Video PSA Contest for colleges and universities to promote the importance of preventing alcohol abuse and the non-medical use of prescription stimulants among college students. Eligible entrants create and submit a 30- to 60-second video PSA showcasing the underlying message behind Red Ribbon Week—commitment to a healthy, drug-free lifestyle, especially among college students.
After drug traffickers murdered DEA Special Agent Enrique “Kiki” Camarena in 1985, Red Ribbon Week has since become an annual event demonstrating intolerance for drugs in our nation’s schools, workplaces, and communities. Each year from October 23–31, people across the United States show their commitment to a healthy, drug-free lifestyle by wearing or displaying the Red Ribbon.
The winner will be announced at the National Association of Student Personnel Administrators’ Strategies Conference, scheduled for January 17–19, 2019, in Washington, DC (www.naspa.org/events/2019strategies). This conference provides student affairs practitioners with the knowledge and skills to effectively address collegiate alcohol and drug abuse prevention through comprehensive and integrated approaches.
The college or university with the winning PSA will receive a plaque and $3,000 to support their campus’s drug abuse prevention efforts. The winning college or university also will receive a trip (for up to two people) to attend the conference, including roundtrip, coach-class air transportation; three nights’ accommodations; complimentary conference registration; and government per diem for meals and incidental expenses for Washington, DC.
The Contest is an opportunity for colleges and universities to demonstrate how students are taking action to prevent alcohol and drug abuse on their campus, and to inspire and challenge others to take action to prevent alcohol and drug abuse among college students.
Institutions of higher education that offer an associate’s or bachelor’s degree are eligible.
The Contest begins on September 17, 2018, and ends on November 9, 2018 (referred to as the Entry Period throughout the rest of these rules). Entries must be submitted within the Entry Period to be eligible. Any entry received outside of these dates will be disqualified.
During the Entry Period, visit www.campusdrugprevention.gov/psacontest and complete the contest entry form. To submit your video, you need to upload it to your own YouTube, Vimeo, or Daily Motion account first, and then provide a link to your video in your online entry form. Note: Only one entry per college or university is allowed, and entrant’s e-mail address must end in .edu.
By submitting your video PSA (Entry), you agree that your Entry is eligible (see next section) and conforms to the Content Restrictions defined below. Submitting your Entry also implies consent to the Contest’s sponsors to use the Entry as appropriate, regardless of its selection as the Contest’s winner. The Contest’s sponsors, in their sole discretion, may disqualify your Entry from the Contest if they believe it fails to conform to these Official Rules.
To be eligible for judging, an Entry must meet the following content and technical requirements:
The PSA must be between 30–60 seconds. PSAs that exceed 60 seconds will be disqualified.
The PSA must focus on the underlying message behind Red Ribbon Week and the commitment to a healthy, drug-free lifestyle.
The PSA must include the mandatory end frame provided by DEA here.
The PSA must focus on preventing alcohol abuse and drug abuse among college students. Entries that focus only on alcohol abuse or only on drug abuse will be disqualified.
The PSA must resonate with its intended audience (i.e., college students) and inspire others to take action to prevent alcohol abuse and drug abuse among college students.
The Entry must be uploaded to the entrant’s own YouTube, Vimeo, or Daily Motion account and a link to the video must be provided as part of the Entry.
The Entry cannot be previously submitted in a promotion of any kind or exhibited or displayed publicly through any means.
Entrants must obtain all applicable consents, approvals, or licenses to submit their Entry.
Make sure you review this checklist before submitting your entry.
Each Entry will be judged by a five-person panel of objective reviewers, comprised of federal government staff and a college student, who will evaluate and score the Entry. Each Entry will receive a score from 0-100 depending on how well it responds to the following criteria.
Appropriateness of Message (50 points)
- The PSA focuses on the underlying message behind Red Ribbon Week and the commitment to a healthy, drug-free lifestyle.
- The PSA demonstrates how college students are taking action on their campus to prevent alcohol and drug abuse.
- The PSA inspires and challenges others to take action to prevent alcohol and drug abuse among college students.
Creativity and Originality (30 points)
- The PSA exhibits creativity in its design and execution.
- The PSA exhibits original ideas, concepts, and content.
- The PSA is memorable, relevant, and interesting.
Production Value (20 points)
- The PSA holds the viewer’s attention.
- The PSA is visually strong and appealing.
- The video quality is high resolution and the graphics are legible.
- The audio quality is balanced and audible.
The winner will be notified by DEA via e-mail on or around December 10, 2018. The winner will be required to submit the video file in a QuickTime/MOV, WMV, MPEG, or AVI format, as well as sign and return an Affidavit of Eligibility, Liability, and Publicity Release. The winner also will need to provide a brief description of how they intend to use the award funds in support of their campus’s drug abuse prevention efforts.
If the winner cannot be contacted, fails to complete and return the Affidavit within the required time period, and/or does not comply with these Official Rules, the winner will forfeit the prize. If the winner is disqualified for any reason, the prize may be awarded to a runner-up, if any, at the Contest Sponsors’ sole discretion.
Acceptance of the prize shall constitute and signify the winner’s agreement and consent that the Contest Sponsors and their designees may use the winner’s name, city, state, likeness, Entry, and/or prize information in connection with the Contest for promotional, advertising, or other purposes, worldwide, in any and all media now known or hereafter devised, including the internet, without limitation and without further payment, notification, permission, or other consideration, except where prohibited by law.
Contact Rich Lucey, Prevention Program Manager, Community Outreach and Prevention Support Section, Drug Enforcement Administration, by phone (202–598–8900) or e-mail (email@example.com).