Pivot. Virtual. Remote. Hybrid. Zoom. Quarantine. Isolation. Masks. Hand sanitizer. Social Distance. Positivity rates. Death rates. PPE. Shutdown. Mandatory testing. Moderna. Pfizer. Johnson and Johnson. Vaccine hesitancy. Herd immunity. Mental health. Anxiety. Substance Misuse. Zoom Drinking Parties. Cocktails in Class. Cocktails to Go. Alcohol Delivery. Superspreader events. New Normal. Re-opening. Boosters.
The COVID-19 pandemic is the public health crisis of this century. In a sense we are all riding the same storm, but in different boats. For those of us in substance misuse prevention, navigating the storm means putting on our survival suits, stocking up on essentials, charting a course, anticipating hazards—all to keep the boat afloat on the way to safe harbor. In prevention, we not only chase storms, but also we crush them. Together, with science, data, theory, frameworks, empathy, health communication campaigns, policy, strategy and with multi-level collaboration of stakeholders, we understand that behavioral change is possible and essential to save lives and weather any storm.